Liz’s Career Journey.
Hi there, I’m Liz Traines, a certified career & performance coach who empowers leaders and small business owners to authentically grow their careers in ways that feel fulfilling and financially rewarding.
Prior to starting my own business, I had a successful Fortune-100 career in corporate finance, where I quickly became an executive with a lucrative salary/shiny perks, and took on a variety of leadership roles within the organization. On paper, I was kicking butt, but in my heart, I felt anxious, fraudulent, lost, and frankly, exhausted.
I couldn’t live like this anymore… I knew that a better life had to exist, but I had no idea where or how to find it.
So I set out on a journey to figure it all out, in hindsight, it was my own personal development side-hustle. From volunteering on a Northern California vineyard to starting a journaling practice, going to therapy, and reading many personal development books, I not only figured out what I wanted to do with my life, but I simultaneously transformed my mindset and lifestyle. I’m now living in a way that’s aligned with my values, strengths and purpose. I found my version of success!
With the vast repertoire of skills and experiences that led to me truly feeling grateful and fulfilled, I decided to leave my corporate career, get my coaching certification and pursue a career in helping others discover their own purpose, potential, and authentic version of success.
Now, a few years into my business, friends and clients have come to me looking for help building and growing their own businesses in sustainable, authentic ways. I couldn’t say no to something I also feel super passionate about, so I expanded my services to help business owners live the life they want, while growing a lucrative business they love. It’s been an exciting and rewarding journey that continues to evolve.
When I’m not working, you’ll find me hosting “make your own pizza” dinner nights (while drinking wine), playing with my favorite pup, Stanley, reading the latest Brené Brown book, or of course getting in my good dose of Billions. Please come say hi.
PEACE ON EARTH
"When we purposefully choose how we spend our time each day, we feel fulfilled. Fulfilled people are kinder, more loving and empathetic. These qualities drive awareness of human equality, our similarities over our differences, driving more peace on our planet."